Your primary objectives with content marketing are to engage, inform, help, and bring value for your readers. Once that's taken care of, you can use any remaining space you have to pitch one of your products or services. If done tactfully, you can easily increase the number of conversions you get. Just remember the keyword here is "tactfully" don't turn your content marketing into an advertisement.Content marketing is inexpensive, safe, available for anyone in any industry, and beneficial in many different areas. The sooner you start investing in content marketing, the sooner you'll start to see results, and the better results you'll eventually see. Whether you're in it for the increased traffic, higher conversion rates, or just better relationships with your customers, there's no reason content marketing shouldn't be included in your marketing arsenal.